WU, Yike. A Study on the Influence of Social Media Key Opinion Leaders on the Decision-Making of Gen Z Female Consumers—Taking Beauty Products as an Example. CPS Digital Library - Series of Conferences, [S. l.], p. 30–43, 2026. Disponível em: https://seriesofconference.com/index.php/SCJ/article/view/165. Acesso em: 16 jul. 2026.