ZHAO, Ruohan. A Study on the Core Driving Factors and Heterogeneity of Customers’ Subscription Behaviors for Fixed Deposits in Banks - An Empirical Analysis Based on Telephone Marketing Data from Portuguese Retail Banks. CPS Digital Library - Series of Conferences, [S. l.], v. 1, p. 42–50, 2026. Disponível em: https://seriesofconference.com/index.php/SCJ/article/view/200. Acesso em: 16 jul. 2026.