ZHU, Yanan. Research on the Enhancement Path of Brand Stickiness in the Short-Video Environment from the Perspective of Value Co-Creation: A Case Study of Labubu-Related KOC Content on Douyin. CPS Digital Library - Series of Conferences, [S. l.], v. 2, p. 235–241, 2026. Disponível em: https://seriesofconference.com/index.php/SCJ/article/view/223. Acesso em: 17 jul. 2026.