WANG, Shuya. A Study on the Impact of Different Types of Negative Public Opinion of Celebrity Endorsers on Brand Favorability. CPS Digital Library - Series of Conferences, [S. l.], v. 2, p. 320–330, 2026. Disponível em: https://seriesofconference.com/index.php/SCJ/article/view/233. Acesso em: 16 jul. 2026.