WENFANG HU. How does cross-cultural brand collaboration affect consumer purchasing behavior —— A case study based on the Uniqlo and KAWS collaboration. Series of Conferences Journal, [S. l.], v. 1, n. 2, p. 56–61, 2025. DOI: 10.26914/c.cnkihy.2025.070857. Disponível em: https://seriesofconference.com/index.php/SCJ/article/view/60. Acesso em: 13 apr. 2026.