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JUNJIE WANG. The Mechanism of IP Narrative Background on the Purchasing Behavior of Generation Z Consumers: Taking POP MART as an Example. CPS Digital Library - Series of Conferences, [S. l.], v. 1, n. 2, p. 94–98, 2025. DOI: 10.26914/c.cnkihy.2025.070854. Disponível em: https://seriesofconference.com/index.php/SCJ/article/view/64. Acesso em: 24 oct. 2026.