Zhao R. A Study on the Core Driving Factors and Heterogeneity of Customers’ Subscription Behaviors for Fixed Deposits in Banks - An Empirical Analysis Based on Telephone Marketing Data from Portuguese Retail Banks. SCJ [Internet]. 2026 Jun. 22 [cited 2026 Jul. 17];1:42-50. Available from: https://seriesofconference.com/index.php/SCJ/article/view/200