From Content to Dissemination: Analysis of the Attraction Mechanism of Viral Videos

Abstract

This article aims to deeply analyze the appeal mechanism of viral videos, conducting research from two key dimensions: content and dissemination. Through the analysis of a large number of viral video cases and in combination with relevant communication theories, this paper reveals the unique elements of viral videos in content creation as well as the key links and strategies in the dissemination process. Research has found that high-quality and unique content is the foundation of viral videos, and an effective dissemination strategy can infinitely amplify their influence. Understanding and mastering these attraction mechanisms is of great guiding significance for video creators and disseminators to produce more influential video works.