The Perceived Value-driven Mechanism of AR Virtual Try-on Technology for Fashion Consumption Decisions

Abstract

This article mainly talks about how AR virtual try-on technology works by feeling whether it is worth it or not when we make a decision to buy clothes. First of all, we will talk about what AR virtual try-on technology is and what its characteristics are. Then, we will analyze what we consider when we decide to buy clothes. Next, we will see how AR virtual try-on technology makes these things more worthwhile. For example, it can help us reduce our worries, make shopping more interesting and make decisions faster. Finally, we will point out some difficulties encountered by this technology now and how it can develop in the future. This article is intended to provide some theoretical references for the fashion industry to use this technology.