The Intervention Path for Impulse Consumption from Identifying Psychological Pain Points to Personalized Marketing

Abstract

In the current context of a booming and highly competitive consumer market, the phenomenon of impulsive consumption has become increasingly common, bringing numerous impacts to both consumers and enterprises. This article focuses on the intervention path of impulse consumption from the identification of psychological pain points to personalized marketing. First, analyze the types and formation mechanisms of psychological pain points in impulse consumption, and expound the methods for identifying psychological pain points; Then, explore the construction of personalized marketing strategies based on the identification of psychological pain points; Then analyze the intervention process and effect evaluation of personalized marketing on impulse consumption; Finally, suggestions for optimizing this intervention path are put forward, aiming to provide theoretical basis and practical guidance for enterprises to effectively guide consumers to consume rationally and enhance marketing effectiveness.