Practice and Strategy Analysis of Short Video Platforms in Enterprise Product Marketing

Abstract

With the rapid development of Internet technology, short-video platforms, with their unique dissemination methods and strong user stickiness, have become a new front for enterprises to market their products. This article aims to explore the practical application and strategic analysis of short video platforms in enterprise product marketing. Through literature review, theoretical analysis and other methods, it deeply analyzes the advantages and challenges of short video marketing, and puts forward strategic suggestions for enterprises to conduct effective product marketing on short video platforms, with the expectation of providing references for marketing innovation of enterprises in the new media environment.