The Internal Competition in the Domestic Market and the Strategic Breakthrough Path for Enterprises Going Global

Abstract

This article focuses on the phenomenon of internal competition in the domestic market and its impact on the development of enterprises, and deeply explores the necessity for enterprises to achieve strategic breakthroughs by going global. First, analyze the characteristics and causes of the internal competition in the domestic market. Then, elaborate on the opportunities and challenges that enterprises face when going global. Finally, propose specific paths for enterprises to break through in their overseas strategies, including precise market selection, strengthening brand building, optimizing supply chain management, focusing on talent cultivation and introduction, and actively responding to risks. It aims to provide theoretical guidance and practical references for enterprises to effectively respond to the fierce competition in the domestic market and achieve international development.