An Econometric Model and Empirical Analysis of the Factors Influencing Concert Box Office Revenue

Abstract

This study aims to investigate the key factors influencing concert box office revenue in China using a multiple linear regression model. Focusing on major concerts held between 2020 and 2024, this paper proposes to examine how artist popularity, ticket pricing strategies, venue capacity, disposable city income, promotional approaches, and social media buzz impact overall ticket revenue. While the analysis is currently centered on model construction and variable design, this research contributes practical insights for event organizers and marketers and offers a valuable case study in cultural economics.