Vol. 2 (2026): Proceedings of 2026 2nd International Conference on Advances in Economics and Management Science (AEMS 2026)

Articles

• Market State-Aware Dynamic Weighting Model for Price-Based Investment Decision

  Qi Yan

  216-227

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• Research on the Influencing Factors of User Purchase Intention in Live Streaming E-commerce

  Xinyi Chen

  228-234

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• Research on the Enhancement Path of Brand Stickiness in the Short-Video Environment from the Perspective of Value Co-Creation: A Case Study of Labubu-Related KOC Content on Douyin

  Yanan Zhu

  235-241

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• Research on the Impact of Commercial Banks’ Risk Exposure on Stock Returns: Panel Data Evidence from China

  Zhenjie Li

  242-250

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• Commercialization Bottlenecks and Breakthrough Paths for Sports Event Intellectual Property in China: Evidence from the Premier League

  Yetao Chai

  251-256

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• Dynamic Asset Pricing Driven by Reference Prices and the Disposition Effect: Empirical Evidence from CSI 300 Constituent Stocks

  Yueyan Jin

  257-264

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• Study on the Impact of Supply Chain Finance on Corporate Green Innovation

  Bingyi Li

  265-279

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• The Impact of ESG Performance on Financing Costs for New Energy Companies: A Bond Credit Spread Perspective

  Yutong Xing

  280-291

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• Inflation Risk Premium and Gold Pricing: An Empirical Study Based on Asymmetric Effects

  Wenxin Hu

  292-297

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• Marketing from ‘Traffic’ to ‘Retention’ -- Establishing Brands and Models Based on Value Proposition and Customer Relationships

  Congxin Dou

  298-305

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• Digital Marketing Empowers Rural Industrial Revitalization: Effect, Mechanism, and Heterogeneity Evidence from China

  Sixian Li

  306-314

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• The Mechanism of Algorithmic Recommended Advertisements on the Feifeng Shuangchun Tea E-commerce Platform in Influencing Consumers’ Purchasing Decisions

  Yu Lin

  315-319

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• A Study on the Impact of Different Types of Negative Public Opinion of Celebrity Endorsers on Brand Favorability

  Shuya Wang

  320-330

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• The Impact of Digital Identity on Consumer Behaviour among Youth Subculture Users on Xiaohongshu

  Yuqing Liu

  331-337

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• From Time to Topology: A Comparative Review of Statistical Rigor and Relational Memory in Graph-Based Financial Forecasting

  Yuhan Sun

  338-343

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• Chinese Enterprises Going Global: Optimising Human Resource Management in a Cross-Cultural Context

  Zhuolin Fu

  344-351

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• Optimization of CATL’ s Overseas Supply Chain: A European Market Case Study

  Taoyi Qiu

  352-357

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• Crossover Collaboration and Brand Cultural Identity Upgrading: A Case Study of UNIQLO x KAWS

  Xunyi Tian

  358-361

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• A Study on Idol Incubation Business Models in China, Japan, and South Korea: A Multi-Case Comparative Analysis from the Value Chain Perspective

  Jiaman He

  362-370

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• Analysis of the Effect of Short-Selling System on the Scale of Enterprise Commercial Credit Financing

  Shutong Guo

  371-375

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• The “Ding Zhen Effect” and the Reshaping of Tourism Markets in Marginal Regions from the Perspective of the Long Tail Theory —A Case Study of Litang County, Garzê Prefecture

  Yi Zhan

  376-385

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• Can ESG Performance Reduce the Credit Risk of Intelligent Manufacturing Enterprises? —— Theoretical Deduction and Preliminary Evidence Based on Green Innovation and Financing Constraints

  Jingming Wang

  386-396

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• Middle East Geopolitical Risk and Monthly Systematic Tail Risk Identification for Time Series Momentum in Chinese Commodity Futures

  Zihan Ye

  397-412

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• A Dual-Dimensional Analysis of Factors Influencing Profitability in Entertainment Live Streaming: Streamer Characteristics and User Motivations

  Yuxin Zhou

  413-423

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• Application of an LSTM-Transformer Hybrid Model Incorporating Public Sentiment in Predicting CSI 300 Stock Prices

  Hanwen Zhao

  424-433

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