The Application of Complex Network Analysis in Business Ecosystem Research

Abstract

This paper reviews the application of complex network analysis in the study of business ecosystems. First, it elaborates on the research background, significance and theoretical basis, including the basic concepts, analysis methods and related theoretical models of complex networks; second, it outlines the characteristics of business ecosystems and demonstrates the role of complex network methods in ecological structure mapping, dynamic simulation and strategic optimization through case analysis; finally, it discusses the application challenges and development trends. Studies have shown that complex network analysis can effectively reveal the topological structure, resilience and evolution mechanism of business ecosystems, provide scientific tools for enterprise decision-making and ecological management, and support sustainable innovation and value co-creation.